About

OCHIE is a contemporary label capturing the effortless glamour of the Caribbean.

Inspired by white sand beaches and far-flung destinations, travel sits at the heart of the brand’s DNA.

Founded in 2017 by former airline captain and boutique owner Hana Lloyd, OCHIE has been featured in publications including Vogue, Elle and Cosmopolitan, and has been stocked in leading luxury hotels and resorts worldwide, including the Four Seasons Hotels and Resorts, Canyon Ranch and Kamalame Cay, to name a few. 

OCHIE takes its name from Ocho Rios, a place shaped by history, language, and time.

To the Taíno people, it was Xamayca, the land of wood and water. To the Spanish, Las Chorreras, the waterfalls. To the English, Ocho Rios.

Today, OCHIE is what it is called by those who know it best, a name that feels familiar, lived-in, and deeply rooted.

Taking its name from this place, the brand draws from the rhythm, ease, and understated sensuality of the Caribbean.

That same spirit runs through the brand.

OCHIE is defined by a fresh, feminine perspective and a vintage resort sensibility, designed beyond the pace of trends.

Each piece is made to return to, season after season, with timeless silhouettes and signature prints that move effortlessly across destinations.

Created for those who travel well and dress with intention, OCHIE moves seamlessly between beach and city, day and evening, with a quiet confidence that feels instinctive and refined.

OCHIE is now based in Europe at Aethos Lisbon in Portugal, an exclusive members’ club set in the hills of Anjos, overlooking the city.  

Private showroom appointments are available by request.