About

OCHIE is a contemporary label capturing the effortless glamour of the Caribbean.

Inspired by white sand beaches and far-flung destinations, travel sits at the heart of the brand’s DNA. Founded in 2017 by former airline captain and boutique owner Hana Lloyd, OCHIE has been featured in publications including Vogue, Elle and Cosmopolitan.

The brand has been stocked in leading luxury hotels and resorts worldwide, including Four Seasons Hotels and Resorts and Canyon Ranch.

OCHIE is defined by a fresh, feminine perspective and a vintage resort sensibility. Designed beyond the pace of trends, each piece is created to be worn season after season, with timeless silhouettes and signature prints that remain relevant wherever in the world they’re taken.

Created for a woman who travels well and dresses with intention, Ochie moves seamlessly from beach to city, from day to evening, embodying a quiet confidence that feels both effortless and considered.